Creating unity between a brand and the city it calls home.

We helped create unity between Under Armour and the city it calls home by making an authentic campaign that blurred the lines between the brand and the city, creating not only a rally cry but a means to act.

Launching the first athleisure line for an iconic sports apparel brand.

We helped Under Armour break into a crowded market with its first athleisure line. We made the name “Unstoppable” about fluidity, with a visually kinetic campaign that paid off the benefit of flowing seamlessly from one thing to the next.