Brand Books

Brand books are one of the hardest-working pieces of creative that a brand can have at their disposal. They also happen to be the some of the least visible. They are the strategy, the tone, the look/feel, they’re the reason your brand gets out bed in the morning. You can hand them to a customer or march them up to the c-suite for buy-in. Most often they end up on a CMO’s desk, dog-eared and tattered from years of mining them for little nuggets of wisdom before the next earnings call.